In the Seventies motorcycling was a boom industry thanks to the Japanese imports which were rapidly hitting our shores. The sales world had a field day promoting this new range of exotic machinery. This could be seen in the sales brochures of the era. Many different tactics were in use. Some brochures would quote performance figures and tech specs fronted by detailed pictures of exotic engines and parts, some would reach out to the sensible commuter to prise him or her away from their trusty oil leaking British bike and some would rely purely on large, high quality photos of the new breed of machines. And then there were those who relied on the age old method of using girls. See if you remember any of these:
This was typical of the era suggesting to us impressionable young teenage boys that wnership of such exotic machinery would bring rewards in the shape of leather clad babes only to keen to share our new found interest - never really worked for me!
Here was a British ad from not long before. Again, this made you want to be part of the new, cool bike riding set.
This typified the technical advertising side of things, this example being a British stalwart of the late Sixties
This was an ad for the bike that started it all for me. You can see why, I'm sure.
This is one of the brochures with which I whiled away my time in the summer of 1972
And this was one of the others!
Then came some stiff competition from the car manufacturers. This ad was for the popular MGB GT
This ad made us all want to swop to cars, as indeed some of us did....... but not for too long!
Along came the Yamaha DS7 2 stroke twin - WOW! This one was the same colour as mine........
And more exotica, based on the Bridgestone twin, the exciting Suzuki Stinger
This was the bigger version of the DS7, well bigger engine anyway, up to 350cc
Another brochure for the YR5