70’s bike brochures

In the Seventies motorcycling was a boom industry thanks to the Japanese imports which were rapidly hitting our shores. The sales world had a field day promoting this new range of exotic machinery. This could be seen in the sales brochures of the era. Many different tactics were in use. Some brochures would quote performance figures and tech specs fronted by detailed pictures of exotic engines and parts, some would reach out to the sensible commuter to prise him or her away from their trusty oil leaking British bike and some would rely purely on large, high quality photos of the new breed of machines. And then there were those who relied on the age old method of using girls. See if you remember any of these:

Suzuki girl

This was typical of the era suggesting to us impressionable young teenage boys that wnership of such exotic machinery would bring rewards in the shape of leather clad babes only to keen to share our new found interest – never really worked for me!

bsa sales

Here was a British ad from not long before. Again, this made you want to be part of the new, cool bike riding set.

BSA lightning sales

This typified the technical advertising side of things, this example being a British stalwart of the late Sixties

YAS1

This was an ad for the bike that started it all for me. You can see why, I’m sure.

T250 Hustler

This is one of the brochures with which I whiled away my time in the summer of 1972

T250 hustler brochure

And this was one of the others!

MGB girl

Then came some stiff competition from the car manufacturers. This ad was for the popular MGB GT

1970's Midget ad

This ad made us all want to swop to cars, as indeed some of us did……. but not for too long!

Yamaha DS7

Along came the Yamaha DS7 2 stroke twin – WOW! This one was the same colour as mine……..

suzuki stinger

And more exotica, based on the Bridgestone twin, the exciting Suzuki Stinger

Yamaha YR5

This was the bigger version of the DS7, well bigger engine anyway, up to 350cc

YR5

Another brochure for the YR5

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